根据相关数据统计显示，我们平均每天发送和接收121封电子邮件，高级管理层员工会收到更多。因此，没人愿意也没人有时间阅读冗长的电子邮件，更不乐意看那些销售性质明显的“推销”邮件。所以，我们的邮件内容就需要清晰、明确且相关，以防被无情地丢进垃圾箱。下面九凌网络整理了发送电子邮件四个不同阶段的模板，可以帮助你更好的联系并跟进潜在客户。

一、初次开发

初次开发的邮件内容上一般用来初次介绍你的公司，关键点在于展现你的专业和实力，寻求进一步沟通的机会。

Hi [Prospect],

[Your name] with [your company]. We're a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].

I'm wondering if you might be open to an initial conversation to gauge a fit?

We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].

If you have a minute or two to learn more about us, you can visit us here at [site]. If I don’t hear from you, I will reach out to you via phone later in the week.

Thank you,

[Your Name]

二、后续介绍

发送第二封开发信的时间点一般是在第一封邮件发出后的第二天或者下一周发出，作为 follow -up  email ，用“Sorry I Missed You.”作为主题，会让邮件打开率达到30%到40%。

这个时候你可以介绍一些案例：

Hi [Prospect],

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work?

While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]

As a reminder, we're a Y company, expert (or specializing) in the X category. We’ve worked with [name 2-3 clients], and many others to [achieve goal].

Best,

[Your Name]

三、持续跟进

这封邮件模板要谨慎使用，它一般用于你发送了报价单，但是客户毫无反应，已经基本确定初次开发失败的时候。这封邮件简单有效，通常会得到回应，因为它告诉你的潜在客户，虽然你已经被拒绝了，但你仍然坚持和他们沟通。你可以继续向潜在客户介绍公司和专业知识，很可能会赢得他们的欣赏。就算你还没有真的得到订单，至少也可以知道你是否还有可能。

这次的主题一般是“[公司名称] -还感兴趣吗？”

Hi [Prospect],

Hope you had a good weekend (been well, etc.*).

Not sure if you've been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?

Certainly no rush on our end -- I don't want to become a pest if you'd prefer I hold off on contact.

I also thought you might have some interest in a recent post on [a post specific to the prospect's category, or if you don't have one, a category-specific third party article]. You can read it here: [link].

Look forward to hearing from you.

Thanks,

[Your Name]

注：如果你没和这个客户说过话，最好不要用“Hope you've been well/had a good weekend”。

四、最终尝试

经过了前面三个开发阶段，如果客户还是无动于衷，坚持固然可贵，懂得适时的放弃也同样重要。当你决定放弃这个潜在客户时，可以使用这封邮件。

Hi [Prospect],

I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?

If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.

Thanks for your time.

Regards,

[Your Name]

五、结语

九凌网络整理的这些电子邮件模板可以帮助你更好的和忙碌的买家们联系，希望对大家是有所帮助的！天道酬勤，坚持到底就是胜利，一封开发信没有回应，那两封呢？三封呢？掌握足够的技巧，怀着真诚的心和客户交流，你一定会有回报的，加油！